You may not know his face (yet), but if you’re in tune with many of the up-and-coming rappers on the NYC hip-hop scene you know his work. BXHXLD (pronounced BEHOLD) is a singer, songwriter, and producer who has written and produced songs for burgeoning artists like Awkwafina, Rent Money Ra, Ikey and many others. Most recently, BXHXLD wrote, produced, mixed, and mastered a self-titled, 3-track EP. It has been met with very good reviews by his fans and serves a great introduction to his particular brand of pop music.
BXHXLD is a multi-talented and extremely diverse vocalist, musician, producer, and songwriter who comfortably thrives in the pop, rock, R&B, and hip-hop realms. BXHXLD was introduced to music at a very young age growing up in Brooklyn, NY and feel in love instantly. “My mom is a very good singer. She was in our church choir and was constantly singing around the house,” he says. “She encouraged my desire to sing and signed me up for my church youth choir.” He credits his youth choir experience for his early music education, citing choir director, Kirk Fausett, as one of the architects of his musical foundation. “Bro. Fausett really taught me how to be a professional. He encouraged me to refine and nurture my God-given talents,” he says. Outside of church, BXHXLD absorbed the inescapable energy of 90’s hip-hop and R&B artists like Notorious B.I.G., The Fugees and Jodeci. His parents’ West Indian roots also exposed him to a wealth of reggae, soca, and calypso music.
As a teenager BXHXLD began to explore and dissect pop music. He found much of the music from the “boy band era” to be absolutely fascinating. “I was really into the simplistic, yet nuanced writing/production techniques of many late 90’s early 2000’s hits,” he recalls. “Songs from Britney Spears, Usher, N’Sync and others really captured my attention and forced me to go back and listen to the classics that inspired them.” It was at this time that BXHXLD discovered the true greatness of legends like Prince and Jeff Buckley. By way of his study of fine art and animation, BXHXLD also discovered the very unique world of Japanese and Korean pop music. With all these new influences and dimensions waiting to be explored BXHXLD began scouring album liner notes, reading up on producers and songwriters. He wanted to know who the geniuses behind the music were.
During his junior year studying biochemistry at the University of Maryland at College Park, BXHXLD’s father gave him a Roland Fantom X-6 keyboard. His father encouraged him to rekindle his passion for music as he thought it would help balance his stressful scholastic workload. “My father got me this keyboard and neither of us knew the impact it would have on the rest of my life,” says BXHXLD. “That week I learned that my true purpose in life was to make music.”
After spending years perfecting his craft behind the scenes BXHXLD is ready to share his personal vision with his self-produced/written single “This Way,” a high-energy, 80’s pop-influenced anthem. “I just set out to make a song that was so simple and rhythmic that not dancing was NOT an option,” BXHXLD says. “I was heavily inspired by songs like ‘When Doves Cry’ by Prince and ‘Another One Bites The Dust’ by Queen and ‘Grindin’ by The Clipse. I feel like those sparse productions always get people moving, because there’s not too much to distract from the groove.” Lyrically, BXHXLD says he wants “This Way” to erode today’s implausible hyper-masculine themes. “Every male artist can’t be ‘Mr. Cool.’ We all have our moments of vulnerability and I’m here to put mine on display and make that cool again.”
BXHXLD is set on reaching audiences across the globe via his honest and relatable songwriting. He’s on a mission to spread his belief of “humble luxury.” “I want to make music that people to dance to, smile to and also cry to. Life is not one-dimensional so I refuse to tell only part of the story,” he says. “Everyone wants to be great and have fun but we can’t forget the opposite side of that coin. The balance in life is what makes it beautiful.”
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